Product Reviews… Product Review: Mizuno Wave Rider 20 10 Feb 201710 Feb 2017 I've always had an on-again-off-again relationship with Mizuno. I ran my first marathon in a pair of Renegade 4 (2009). Five years later I went Mizuno-crazy looking for a…
business of running… Mizuno since 2010: Growing a brand and community (part 2) 18 Jul 201431 Jul 2014 To begin his book Outliers: The Story of Success, Malcom Gladwell wrote of the mystery of Roseto, a small Italian town to the south of Rome. In the late 1890s,…
business of running… Mizuno since 2010: Growing a Brand and a Community (part 1) 1 Jul 201431 Jul 2014 I’ve recently replaced my Brooks shoes with Mizuno shoes for road running. I still use Salomon Sense Mantra on the trails but am interested in trying other brands for longer…
The Five Five: Tuesday, May 20 20 May 201420 May 2014 1. Lake Martin 100 race report from my friend Suman (thanks for the shout out!) 2. Dont count your victories before they hatch, or something like that 3. Not cool…
The Five Five: Thursday, May 1 1 May 20141 May 2014 1. How to be a hipster ultra runner 2. Are athletes really getting bigger, stronger, and faster? 3. Seven things runners do on long runs but won't admit 4. How far…
The Five Five: Monday, April 7 7 Apr 20147 Apr 2014 1. Kenenisa Bekele wins his marathon debut in 2:05:03 at Paris 2. Jared Campbell's Barkley Marathons race report--you need to read this 3. How to be mentally tough for a 100-mile race 4.…
The Five Five: Thursday, March 27 27 Mar 201426 Mar 2014 1. A better Achilles stretch? 2. Confessions of a rookie race director 3. Just seeing this, an Instagram challenge for runners 4. The perfect run 5. Regular exercise may stave…
The Five Five: Tuesday, March 25 25 Mar 201424 Mar 2014 1. An oral history of Florence Griffith-Joyner's world record 100M 2. Train to recover, don't recover to train 3. A message to non-runners 4. Man who attacked runner in 2004 Olympic…
The Five Five: Friday, March 21 21 Mar 201420 Mar 2014 1. How standing up at work affects blood sugar 2. Big news from the running bizness. Glad she's no longer with Nike 3. Interesting way to predict your Boston finish…
business of running… Five Ways Endurance Brands with Ambassador Programs Can Do Better 11 Mar 201422 Jun 2014 The number of endurance sport brands that have established Ambassador programs has increased exponentially in just the last few years. Mostly on Facebook and to a lesser extent on Twitter,…
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