Category: Marketing advice

  • I’ve put together a Running Shoe Brand Tag survey.  I got the idea after listening to a design podcast that discussed the development of brands, names, logos, and other things vital to creating a marketable product identity.  I thought it would be fun to do a survey about Running Shoe Brands.   Open the survey…

  • Five Ways Endurance Brands with Ambassador Programs Can Do Better

    The number of endurance sport brands that have established Ambassador programs has increased exponentially in just the last few years. Mostly on Facebook and to a lesser extent on Twitter, these brands are asking for their most loyal customers to apply to be ambassadors to carry their banner to the masses.  They seek loyalists who…