A couple of months ago, I posted links to a running shoe brad tag survey I created. I was inspired to do this after listening to a design podcast that discussed a huge survey done on brand tagging in general that later spawned a website that allows you to participate yourself: http://www.brandtags.com.
Here is the word cloud I generated using the responses (200 responses–Thanks!) you gave me about Brooks Running. I’ve got a lot more of these coming for more brands, so stay tuned. Remember, the more often a word appeared in the survey, the larger it is in this graphic.
The brooks “Run Happy” marketing campaign seems to have been successful since that is the most common response. They’ll also be happy to see “pure” for pure project, and “reliable,” “solid,” and “quality.”